Through the Spyglass

IDENTIFYING TRENDS, ANTICIPATING CHANGES, CHARTING NEW DIRECTIONS IN THE DIGITAL SPACE.


Pillar Content Hoists Your Blog to the Top of Search Results

Write awesome content structured strategically to boost search engine traffic and benefit your readers

You’ve heard it before, but the saying continues to reign true: content is king—however, it’s not just any content. Search engines, like Google, are getting smarter. So simply stuffing your 

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Why You Need a Style Guide for Your Content Marketing Strategy

Make marketing, design and content a little easier with a handy reference

When your mature brand starts to look outdated, it might be a good time to change your style or packaging. When done right, you can walk away from a rebrand with an updated look-and-feel that’s just as modern as the

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5 calls-to-action that actually work (and why)

Switch up your CTA text with buttons to start seeing more conversions

Let's assume you’ve put together an awesome website, your content strategy is compelling and your graphics are modern and fresh. Yet your inbox is empty, the phone’s not ringing and you’re seeing a lot of abandoned shopping

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Cardinal rules of hashtagging for influencer marketing

Keep lawful practices in mind when promoting other brands

With celebrity-like status, influencers often face issues of legality when promoting brands and products. Because of their post reach and ability to turn a profit, it’s not enough that influencers simply call-out the brand that’s paying

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To Improve Your Content Strategy Throw Out Comfortable Content

Are readers hitting “snooze” on your blog content? Try this instead.

Targeting your buyer personas along their buyer journey and sticking to a publishing schedule is responsible practice for any content marketing strategy. But what happens when your content writing starts to get a little too

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