Through the Spyglass

IDENTIFYING TRENDS, ANTICIPATING CHANGES, CHARTING NEW DIRECTIONS IN THE DIGITAL SPACE.


38 Internet Marketing Statistics to Boost Your Credibility

If you're like us you sometimes find yourself wondering things like "how effective is email marketing in relation to other marketing tactics?" Or "how many people make a purchasing decision after watching an online video advertisement?" You wonder these things because you want to evaluate your tactics and internet marketing strategy in relation to the bigger picture. You want to make sure your efforts are leading you in the right direction. And statistics taken from studies run by people much smarter than all of us really make us feel much more confident in our activities. Essentially you, like us, want to boost your credibility.

So, without further adieu, here are the stats that regularly pique our interest. We hope you find them useful as well.

internet marketing statistics

Six Email Marketing Statistics

  1. When marketed through email, consumers spend 138% more than people who don’t receive email offers. (Convince and Convert)
  2. 48% of emails are opened on a mobile device. (Litmus)
  3. 95% of online consumers use email. (ExactTarget)
  4. 91 percent of all US consumers still use e-mail daily (McKinsey&Company)
  5. 72% of consumers sign up for emails because they want to get discounts,but only 8.2% sign up because they love the brand. (BlueHornet)
  6. 48% of consumers say that they prefer to communicate with brands via email. (Direct Marketing News)

Ten Video Marketing Statistics

  1. YouTube is the number two search engine in the world (Digital Sherpa)

  2. A third of all online activity is spent watching video (Digital Sherpa)
  3. Every day 100 million Internet users watch an online video (Digital Sherpa)
  4. 50% of users watch business related videos on YouTube once a week (Digital Sherpa)
  5. 75% of users visit the marketer’s website after viewing a video (Digital Sherpa)
  6. 80% of Internet users remember the Video Ads They Watch Online (Digital Sherpa)
  7. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video (Digital Sherpa)
  8. Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos (Digital Sherpa)
  9. Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email (Digital Sherpa)
  10. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign (Izideo)

Thirteen Social Media Statistics

  1. 85% of B2B buyers believe companies should present information via social networks. (Iconsive via Business2Community)
  2. 53% of Americans who follow brands in social are more loyal to those brands. (Convince&Convert)
  3. Over 70% of US online adults use some form of social media networking. (Heidi Cohen via Business2Community)
  4. 72% of all internet users are now active on social media. (Jeff Bullas via Business2Community)
  5. Facebook accounts for 15.8% of total time spent on the Internet. (Rocket Post via Business2Community)
  6. 71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day. (Heidi Cohen via Business2Community)
  7. 92% of marketers agreed that social media is important for their business, up from 86% in 2013. (Hubspot)
  8. 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Hubspot)
  9. More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales. (Hubspot)
  10. 95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses. (Hubspot)
  11. By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. (Hubspot)
  12. Nearly half of those who spend at least six hours per week on social media efforts saw a benefit of reduced marketing expenses. (Hubspot)
  13. More than 58% of marketers who have been using social media for one year or longer improved search engine rankings. (Hubspot)

Nine Content Marketing Statistics

  1. B2B companies that blog generate 67% more leads per month than those who don’t. (Social Media B2B via ExactTarget)
  2. 62% of companies outsource their content marketing. (Mashable)
  3. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council via ExactTarget)
  4. 61% of B2B marketers rate webinars as the most effective content marketing tactic. (Content Marketing Institute and Marketing Profs via ExactTarget)
  5. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. (Inside View via ExactTarget)
  6. Social media sites and blogs account for 23% of all time spent online. (Content Marketing Institute via ExactTarget)
  7. 91% of B2B marketers use content marketing. (Content Marketing Institute via ExactTarget)
  8. Social media sites and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute via ExactTarget)
  9. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. (Hubspot via ExactTarget)

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