Through the Spyglass

IDENTIFYING TRENDS, ANTICIPATING CHANGES, CHARTING NEW DIRECTIONS IN THE DIGITAL SPACE.


Your Top 20 Must-Have Sources for Marketing News

The internet marketing industry is a very fast-paced, ever-changing environment. Marketers can feel out of the loop very quickly if they’re not staying on top of news and relevant case studies. Working at an agency I feel especially pressed to be on the front end of changes so that I can better serve my clients. But when I can’t spend all day reading articles, how do I stay up to date?

The key is knowing where to look for the best information. Publications that consolidate the most relevant news are important so that I don’t spend my time looking around and perusing not-so-important articles. I’ve spent years narrowing down this list and now I’m going to let you in on my secrets. I hope these sources are helpful to you!

Internet Marketing Overall

For an understanding of what’s happening in internet marketing overall, you can’t miss these sources. They cover big picture concepts down to the nitty-gritty of paid search, search engine optimization, social media, etc. These are daily sources for me, and for other internet marketers I recommend they be as well.

  • ClickZ.com
  • SearchEngineWatch.com
  • SearchEngineLand.com
  • SearchEngineJournal.com

Advertising and Technology

To be adept at internet marketing you have to be well-rounded. Being informed about successful traditional ad campaigns and pop culture in general, is key to communicating with audiences in a compelling way online. These two websites are my top sources for linking pop culture with marketing. There are obviously many others if you primarily want to stay informed about pop culture trends alone.

  • Mashable.com
  • AdAge.com

Business and Technology

As a small business owner working with many small business clients, it’s important for me to understand how internet marketing impacts small business. Also, there are so many great tools available, and new ones coming out every day, that help small businesses be more efficient. These two sources help me stay on top of these resources.

  • Forbes.com
  • Entreprenuer.com

Social Media

When I want to dive into what’s happening with social media specifically, there are a few sites that really bring me up to speed. These sources discuss the latest changes to various social platforms and how they impact marketers.

  • SocialMediopolis.com
  • SocialMediaExaminer.com
  • AllFacebook.com
  • JonLoomer.com

Content Marketing

There are many websites and bloggers that discuss content marketing but I’ve found these to be most relevant and rich with information. They regularly have the type of “how to” articles along with detailed case studies that make my work more informed and inspired.

  • ContentMarketingInstitute.com
  • Copyblogger.com
  • MarketingProfs.com

Company Blogs

The below blogs are part of companies offering a product or service. But they are definitely not overly promotional and are great examples of what other company blogs should look like. These blogs typically have in-depth reports, detailed how-to articles, excellent e-books and other free downloadable resources. Additionally, you’ll find some quality interviews of notable marketers.

  • HubSpot.com
  • Contently.com
  • Blog.Bufferapp.com
  • SimplyMeasured.com
  • eMarketer.com

So there you have it. My secret list is now not-so-secret. Bookmark them and refer to them often when you need a little marketing insight.

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